miércoles, 19 de septiembre de 2012

London: Cineroleum- A Petrol Station Cinema

Hi there! we´re just amazed and really really happy lately. Since the beginning of 2012 we have been working with one of our clients about the smart city concept - stay tuned since our latests project will be presented soon! -. And after confrontating ourselves with terms like kilowatts and "the grid", ac/dc and a bounch of other shinny and hitech words , we realized that we are fascinated and deeply in love with this new upcoming side of cities. Sudenly all seems to pay attention to things that really matter and to see how many great iniciatives are coming from cities all over the globe in terms of reusing their existing and not used spaces to make them something useful for the population using a more sustainable energetic aproach and arquitecture is really great. A smarter concept of city is something we deeply believe in and that from here, we´re also trying to expand! ou yeah! Lets keep it just there! Today wednesday were presenting you the Cineroleum, a nice idea that took over the first old petrol station in London to transform it into a pop up cinema. All made up with recicled materials and that looks amazing! The derelict petrol station,100 Clerkenwell Road, London, EC1M 4RJ Photobucket Photobucket Photobucket Photobucket Photobucket "This summer a derelict petrol station on Clerkenwell Road will be transformed into a hand-built cinema celebrating the extravagance and ceremony of the picture palace. Primarily constructed using donated and found materials; The Cineroleum will be an improvisation of the decadent interiors that greeted audiences during cinema's golden age. Popcorn, paper tickets, elaborate signage and flip-down seats will collectively recreate the familiar excitement of cinema-going. Enclosed by an ornate curtain strung from the forecourt roof, The Cineroleum will host screenings from sundown four nights a week. With a programme of off-beat classics that celebrate the social experience of watching the big screen, stars from Buster Keaton to Barbarella will flicker, dance and shoot their way over The Cineroleum screen. Just as the drive-ins of 1950's America brought cinema out from its enclosures and into suburbia, The Cineroleum will be a street-side cinema that is truly exposed to the city. The project has been conceived and built by a collective of young artists, designers and architects committed to the creative re-use of urban spaces. With 4,000 petrol stations currently lying derelict in the UK, this pilot project demonstrates the potential for their transformation as exciting and unusual spaces for public use." Photobucket Photobucket Photobucket

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